Wanna buy a box?

When you have a product, you do your best to sell it. You target a buyer and decide on your approach. This is exactly what is done in the making of commercials and in the ads you see in magazines. The pictures, the language, and the tone used to sell the products are all carefully analyzed and selected.

Believe it or not, Girl Scouts do this when selling cookies. Whether it's at a booth or in school or even over the phone, Girl Scouts are trained to sell. We all have to take a 'cookie training' class, and we learn how to sell. Younger girls learn through role playing sales, and older girls review good sales tactics. We recognize that the words we use and the way we phrase or question can help attract or deter buyers.

For example, we usually avoid saying "Wanna buy a box?" at cookie booths. If people aren't looking at you, they don't know what your selling. If you say it in a dejected tone that says 'I'm so very cold , and I don't want to be here,' then sales will not be great.

However, if you phrase the question as, 'would you like to buy a box of Girl Scout cookies?' then people tend to listen. This subtle change in language is enough to make the difference between a sale and someone walking away.

This is why advertisers spend so much time on a 7 second commercial. You have to pick the correct word, while being weary of the connotations associated with that word, as well as ensure you are forming phrases that inspire the image of the product you wish to sell.

When you have a product, you want to sell it. In order to sell, you must ensure you use the proper language when advertising that product.